Without a doubt, Mobile is an exciting industry that only promises to grow as the number of newer and better smartphones hit the market. Look how far we’ve come! I was just talking with a colleague earlier today about how excited I was for the Razor to come out ohhh, circa 2005ish. It’s amazing how fast this industry moves.
Check this out:
It’s really hard to fathom for me that there are over 4 Billion Mobile Phones in use worldwide, as I stated in an earlier post, that’s more mobile devices in use than toothbrushes in use…pretty staggering.
So what does all this mean? As a Marketer, it means everything!
Think about this…
Mobile advertising has the capability of putting an ad for dinner options in the hands of users as they’re on their evening commute, it has the capability of putting coupons in the hands of shoppers while they’re still at the mall.
The bottom line – it’s an intuitive and personal experience because your phone is intuitive and personal.
I know I have a checklist as I leave my house everyday- “Wallet, Keys…Phone.” It’s now part of our lexicon and part of us.