eGlobalMedia

Most of these stats come from the Michael Becker presentation for the Mobile Marketing Assoc. recently.  If you have 10 minutes it’s definitely worth a watch – if not I’ve tried to pull out the most relevant stats/points and listed them below.

Some pretty staggering numbers here for sure, really gives you something to think about concerning how our lives are changing and Mobile is going to be the focal point of everything going forward.

1. 6.8 million Android & iOS Devices were activated this past xmas day, 242 Million Apps were downloaded
2. There are actually more people using mobile devices than toothbrushes.
3. More people will access the internet via mobile than wire line broadband by 2015.
4. In May, 2003 the entire U.S. sent 300 million texts. Today we send nearly 6 billion a day.
5. This year there will be $119 billion transactions conducted over the mobile device.
6. Another $153 ~$230 billion in traditional sales in the U.S. alone will be influenced by mobile devices.
7. Somewhere between 10% and 15% of all brick-and-mortar and ecommerce sales will be influence by mobile.
8. There are 8 media channels in mobile including SMS, MMS, Email, IVR (voices), Content, Mobile Web, Proximity and Apps.
9. Mobile is the first medium that consumes all the media that comes forth.
10. Mobile is the only medium that coexists at all times with consumers.

Sources:

http://techcrunch.com/2011/12/27/android-ios-devices-xmas-day/